Digital Experience & Optimization Specialist

Company: Lexicon Services
Location: Chesterfield
Posted on: February 19, 2026

Job Description:

Job Description Job Description Job Summary: The Digital Experience & Optimization Specialist is responsible for publishing, maintaining, and optimizing digital content across the websites of Cordell & Cordell, the nation's largest family law firm. This role analyzes website performance and user behavior to improve engagement, usability, and conversion, and translates data into clear, actionable recommendations. The ideal candidate is a technically adept marketer with hands-on experience in WordPress publishing who is comfortable analyzing web traffic, user behavior, and site performance. They can identify opportunities for improvement across content, layout, and calls to action, and implement updates informed by data and testing. This position is well suited for an analyst who can execute core content publishing, performance analysis, and data visualization responsibilities independently, while collaborating closely with marketing, digital, analytics, and agency partners in a performance-driven environment. Responsibilities: Web Content Management & Publishing Manage and publish website content using WordPress and related CMS platforms. Ensure all digital content is on-brand, accurate, and optimized for SEO. Collaborate with marketing, design, and legal teams to create, edit, and update content in a timely manner. Analytics & Reporting Monitor and report on website performance metrics including traffic, engagement, conversions, and CTAs. Conduct A/B testing and multivariate experiments to optimize UX/UI and content performance. Provide actionable insights from data analysis to inform marketing strategy and website improvements. UX/UI & Conversion Optimization Recommend and implement user experience and design improvements based on analytics and best practices. Support creation and optimization of landing pages, forms, and CTAs to improve lead capture and engagement. Ensure website usability and accessibility standards are maintained across devices and browsers. Collaboration & Documentation Work closely with Marketing, Local Office Marketing, and Digital teams to align content strategy and digital initiatives. Manage work and requests using Jira or similar project management tools. Stay current with digital marketing trends, analytics tools, and WordPress development updates. Required Qualifications 5–7 years of experience in digital marketing, web content publishing, web analytics, or a related role. Proficiency in WordPress. Strong analytical skills with experience using web analytics tools (e.g., Google Analytics, Hotjar, Adobe Analytics). Experience with A/B testing, landing page optimization, and UX/UI design principles. Detail-oriented, organized, and able to manage multiple projects simultaneously. Ability to challenge assumptions, propose tests, and drive outcomes without waiting for instruction. Preferred Qualifications Experience in professional services or legal marketing. Familiarity with SEO, CRO, and digital marketing automation tools. Experience with user behavior and testing tools (e.g., LogRocket, heat mapping platforms). Basic understanding of HTML/CSS or web development concepts. Experience creating dashboards and reporting for executive and marketing stakeholders. Core Competencies Analytical and data-driven mindset Proactive problem solver with strong initiative Excellent written and verbal communication skills Collaboration and team-oriented approach Comfortable working in a fast-paced, multi-project environment Strategic Pillars : Growth : Our commitment to elevating our people, capabilities, and services to strengthen our impact, expand our potential, and ensure long-term success for our clients and firm. Client Centered : Being client centered means designing every process, interaction, and decision around delivering an exceptional client experience. Operational Efficiency: Operational efficiency ensures we work smarter, streamline processes, and uphold consistent, high-quality standards that strengthen performance and enable our teams to deliver exceptional results with clarity and accountability. Employee Engagement: Enhancing employee engagement means fostering a supportive, inclusive, and empowering culture where every professional is motivated to contribute their best to shared successes. Core Values: Customer Service: Employees are committed to prioritize and exceed the expectations of current and future clients. Employees know and anticipate the needs of internal and external customers and act accordingly – providing high priority to customer satisfaction. Collaboration: Emphasis is placed on working together seamlessly and leveraging the collective strengths of individuals within the organization. Employees promote communication, teamwork, and the sharing of ideas to achieve common goals and objectives. Responsiveness: Responsiveness measures our ability to react quickly and effectively to changes, demands, or challenges. A responsive Employee fulfills all obligations effectively and timely to our current and future clients, while maintaining effectiveness and staying aware of evolving business needs or circumstances. Culturally Positive: The "Courage to Ask Why" reflects our culture that encourages curiosity, understanding, critical thinking, and challenging the status quo. Employees professionally question existing processes, seek new viewpoints, and explore customer-focused solutions. Employees embrace and promote the values and beliefs of the organization and demonstrate respect for their colleagues, our clients, and the broader community. Employees create a culture that encourages "asking why" through professional curiosity, understanding, critical thinking, and challenging the status quo. Accountability: True accountability thrives in partnership. We build trust through open communication, transparency, and shared problem-solving—recognizing that success is collective, not individual. By sharing information, reporting progress, and inviting feedback at every level, we create a culture where everyone feels informed, empowered, and connected to the goals we're striving toward together. Acknowledgement: The above statements describe the job's essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents. Lexicon Services provides exceptional benefits and a collaborative working environment. As a member of our team, you'll enjoy: Industry-Leading Health Coverage : Access to top-tier health, dental, and vision insurance plans, ensuring you and your family stay healthy and protected. Financial Security : Enjoy peace of mind with life insurance, as well as both short-term and long-term disability coverage. An Investment in Your Future : Our competitive 401(k) plan with company match, helps you plan ahead, with opportunities to build and grow your retirement savings. Flexible Spending Options : Take advantage of flexible spending accounts (FSA/HSA) to cover out-of-pocket medical, dental, and childcare expenses with pre-tax dollars. And So Much More : From wellness programs to additional perks, we go above and beyond to create a workplace that values and supports you every step of the way.

Keywords: Lexicon Services, Columbia , Digital Experience & Optimization Specialist, PR / Public Relations , Chesterfield, Missouri