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Marketing Testing Specialist

Company: Veterans United Home Loans
Location: Columbia
Posted on: September 12, 2019

Job Description:

Veterans United is seeking a Testing Specialist to work across all Marketing teams to identify, run, and analyze A/B tests on our websites. You will utilize analytics tools to find optimization opportunities and coordinate with the design team to test and implement changes. You advocate for new ideas, facilitate brainstorming sessions, and help the department prioritize testing initiatives.

Responsibilities:


  • Utilize site optimization platforms to setup and run A/B tests. Analyze reports upon completion to determine the test outcomes and what we learned.
  • Utilize analytics tools, CRM data, and UX research to identify optimization opportunities on our websites and online properties.
  • Document and communicate test results to the appropriate stakeholders. Provide clear action items for next steps.
  • Run brainstorming sessions with our lead generation and design teams, based on data observed and collected, to develop new test ideas.
  • Prioritize testing initiatives by coordinating with marketing stakeholders to understand department strategy, and short and long term goals.
  • Help stakeholders develop goals to monitor for each test, and ensure we have proper tracking in place to accurately report on those goals.

    Necessary Skills:

    • Ability to work across departments and teams.
    • Self-motivated and self-driven.
    • Excellent communication skills and ability to effectively run team meetings.
    • Strong interpersonal communication skills (written and verbal).
    • Exemplary customer service skills.
    • Experience developing and maintaining positive employee relationships.

      Job Requirements:

      • Prior experience in online marketing.
      • Familiarity with standard online site performance metrics, such as conversion rate.
      • Basic understanding of statistical tests and methods.
      • Proficient in basic computer technologies, appropriate for an internet-based company.

        Veterans United is proud to be an EOE/ADA and Military Friendly employer

Keywords: Veterans United Home Loans, Columbia , Marketing Testing Specialist, Advertising , Columbia, Missouri

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