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Industry Marketing Director, Financial Services

Company: H&M Hennes & Mauritz GBC AB
Location: California
Posted on: February 22, 2021

Job Description:

Industry Marketing Director, Financial Services Our team is growing around the world. Learn more about the passionate professionals that make up Genesys. See what careers we have to offer at http://gsys.co/n8G030mN7lN. We are looking for a talented and experienced Industry Marketer with expertise in the financial services industry, particularly banking and insurance.-- Ultimately, your mission is this: You work with sales, product and industry offer managers to design and deliver a go-to-market strategy with industry-specific offers. You create undeniably great partner, marketing and sales assets that generate leads and increase sales. Your message resonates with both an IT and business buyer. You're a marketing professional with a proven track record in customer experience and our target industries. You rock at storytelling and approach every day with a roll-up-your-sleeves attitude. You can crush some pitch decks, web assets, sales playbooks, demo storyboards and more.-- OUR TEAM MISSION We believe we have an important story to tell: financial institutions can transform the way they connect with customers through our cloud customer experience software. Genesys guides our customers ---the real heroes in our stories ---to make these transformations.
-- HOW WE WORK Our marketing team is highly collaborative. We move fast on delivering new offers to the market. We try out new things constantly, learn from them, and iterate. Our team is our corporate family. We thrive on transparency in communication and generous candor. And we dare to fail, without fear of rank or title. YOUR FUTURE DAY-TO-DAY RESPONSIBILITIES

  • Know our buyers. Anticipate their needs. Be the resident expert on how our buyers in particular industries think, make software buying decisions, what their pain points are and how our solutions can truly make a difference.
  • Collaborate across teams. Work with SMEs, partners and customers to truly differentiate our offers and get creative in how we take them to market.
  • Craft clear and persuasive stories. Not all messages are created equal. You know how to make the complex simple and differentiate an offer with the power of story.
  • Advocate for internal and external customers. Create assets they need. Tailor and optimize it for the industry persona, buying stage, communication channel and content format.
  • Iterate and optimize. Welcome and incorporate feedback. Make data-driven improvements to boost usefulness and effectiveness of your deliverables. YOU CAN CHECK OFF THESE REQUIREMENTS BOXES
    • 8+ years of experience (Industry or Product Marketing)
    • Growth mindset with creative and analytical skills
    • Excellent written communication skills and strong presentation skills
    • Takes the ball and runs with it, working both independently and collaborating cross-functionally
    • Digs into details while seeing the forest through the trees
    • Eagerness to excel in a fun, ever-changing work environment
    • Bachelors in marketing or related field
    • Willing to travel 15% (when we're out of a global pandemic, of course) --
      About Genesys:
      --Every year, Genesys-- delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a ServiceSM so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys CloudTM, an all-in-one solution and the---world's leading public cloud contact center platform,---designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.
      --
      Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.

Keywords: H&M Hennes & Mauritz GBC AB, Columbia , Industry Marketing Director, Financial Services, Accounting, Auditing , California, Missouri

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