Industry Marketing Director, Financial Services
Company: H&M Hennes & Mauritz GBC AB
Posted on: February 22, 2021
Industry Marketing Director, Financial Services Our team is
growing around the world. Learn more about the passionate
professionals that make up Genesys. See what careers we have to
offer at http://gsys.co/n8G030mN7lN. We are looking for a talented
and experienced Industry Marketer with expertise in the financial
services industry, particularly banking and insurance.--
Ultimately, your mission is this: You work with sales, product and
industry offer managers to design and deliver a go-to-market
strategy with industry-specific offers. You create undeniably great
partner, marketing and sales assets that generate leads and
increase sales. Your message resonates with both an IT and business
buyer. You're a marketing professional with a proven track record
in customer experience and our target industries. You rock at
storytelling and approach every day with a roll-up-your-sleeves
attitude. You can crush some pitch decks, web assets, sales
playbooks, demo storyboards and more.-- OUR TEAM MISSION We believe
we have an important story to tell: financial institutions can
transform the way they connect with customers through our cloud
customer experience software. Genesys guides our customers ---the
real heroes in our stories ---to make these transformations.
-- HOW WE WORK Our marketing team is highly collaborative. We move
fast on delivering new offers to the market. We try out new things
constantly, learn from them, and iterate. Our team is our corporate
family. We thrive on transparency in communication and generous
candor. And we dare to fail, without fear of rank or title. YOUR
FUTURE DAY-TO-DAY RESPONSIBILITIES
- Know our buyers. Anticipate their needs. Be the resident expert
on how our buyers in particular industries think, make software
buying decisions, what their pain points are and how our solutions
can truly make a difference.
- Collaborate across teams. Work with SMEs, partners and
customers to truly differentiate our offers and get creative in how
we take them to market.
- Craft clear and persuasive stories. Not all messages are
created equal. You know how to make the complex simple and
differentiate an offer with the power of story.
- Advocate for internal and external customers. Create assets
they need. Tailor and optimize it for the industry persona, buying
stage, communication channel and content format.
- Iterate and optimize. Welcome and incorporate feedback. Make
data-driven improvements to boost usefulness and effectiveness of
your deliverables. YOU CAN CHECK OFF THESE REQUIREMENTS BOXES
- 8+ years of experience (Industry or Product Marketing)
- Growth mindset with creative and analytical skills
- Excellent written communication skills and strong presentation
- Takes the ball and runs with it, working both independently and
- Digs into details while seeing the forest through the
- Eagerness to excel in a fun, ever-changing work
- Bachelors in marketing or related field
- Willing to travel 15% (when we're out of a global pandemic, of
--Every year, Genesys-- delivers more than 70 billion remarkable
customer experiences for organizations in over 100 countries.
Through the power of the cloud and AI, our technology connects
every customer moment across marketing, sales and service on any
channel, while also improving employee experiences. Genesys
pioneered Experience as a ServiceSM so organizations of any size
can provide true personalization at scale, interact with empathy,
and foster customer trust and loyalty. This is enabled by Genesys
CloudTM, an all-in-one solution and the---world's leading public
cloud contact center platform,---designed for rapid innovation,
scalability and flexibility. Visit www.genesys.com.
Genesys is an equal opportunity employer committed to diversity in
the workplace. We evaluate qualified applicants without regard to
race, color, religion, sex, sexual orientation, disability, veteran
status, and other protected characteristics.
Keywords: H&M Hennes & Mauritz GBC AB, Columbia , Industry Marketing Director, Financial Services, Accounting, Auditing , California, Missouri
Didn't find what you're looking for? Search again!